MEDIA MIX ANALYSIS
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Newspaper & Outdoor
A GREAT MIX - Newspaper & Outdoor
Compare the Numbers
Outdoor is an effective supplement to your newspaper ad. A combination of 5 bulletins and one 3/4 page Sunday ad will reach 18% more people, 2.5 times more often than one full page Sunday ad alone. Plus, combining outdoor with newspaper will reduce cost per point by more than 1/2!
| MEDIA MIX ANALYSIS | ||||||
| Medium | Cost($) | Reach(%) | Frequency(X) | GRP's | CPM($) | CPP($) |
| Newspaper 1 Sunday Full Page Ad |
63,252.00 | 38.6 | 1.0 | 39 | 26.47 | 1,638.65 |
| Newspaper 1 Sunday 3/4 Page Ad & Outdoor (6 bulletins) |
47,439.00 15,000.00 | 38.6 28.6 |
1.0 5.6 |
39 161 |
19.85 1.51 | 1,228.99 93.46 |
| COMBINED | 62,439.00 | 56.2 | 3.5 | 199 | 5.07 | 314.14 |
Sources:1996 Newspaper SRDS (Chicago Tribune 3.200" Contract Rate). Canadian Math Model:IMS
Radio & Outdoor
BRIDGE THE GAP BETWEEN WHAT IS HEARD AND WHAT IS SEEN
Reasons to Use Outdoor Advertising with Radio
Gives your radio message a visual
Reinforces radio's emotional response
Increases the retention of your message by 80%
Reduces radio's cost per point and per impression
Is a reminder medium that picks up where radio leaves off
Extends the few seconds of your radio message to 18 hours a day
Reaches upscale consumers; the higher their income the more they travel
| MEDIA MIX ANALYSIS Adults 18+ Chicago MSA / One Month Budget=$80,000 |
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| Medium | Cost($) | Reach(%) | Frequency(X) | GRP's | CPM($) | CPP($) |
| Radio | 80,000.00 | 71.1 | 5.11 | 364 | 19.58 | 220.00 |
| Radio & Outdoor 5 bulletins) |
65,000.00 15,000.00 |
63.4 29.8 |
4.66 5.7 |
295 170 |
17.85 1.54 |
220.00 88.50 |
| COMBINED | 80,000 | 74.3 | 6.3 | 465 | 2.99 | 171.93 |
Television & Outdoor
BRIDGE THE GAP BETWEEN YOUR IN-HOME MESSAGE & YOUR OUT OF HOME PURCHASE
Reasons to Use Outdoor Advertising with Television
Reinforces television's emotional response
Increases the retention of your message by 80%
Reduces cost per point and per impression
Dramatically increases total reach and frequency
Outdoor is a reminder medium that picks up where TV leaves off
Reaches upscale consumers; the higher their income the more they travel
| MEDIA MIX ANALYSIS Adults 18+ Chicago MSA / One Month Budget=$100,000 |
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| Medium | Cost($) | Reach(%) | Frequency(X) | GRP's | CPM($) | CPP($) |
| Spot TV | 100,000.00 | 69.7 | 5.11 | 248 | 22.83 | 402.75 |
| Spot TV & Outdoor(6 bulletins) |
80,000.00 20,000.00 |
65.7 33.7 |
4.66 5.7 |
199 203 |
19.44 1.71 |
402.75 98.33 |
| COMBINED | 100,000 | 74.3 | 5.6 | 450 | 3.87 | 322.06 |
